Emperia Case Study
Emperia, an attendee and exhibitor based tool for onsite tracking, was a research-based case study my team and I created. I helped facilitate the research components that my team worked on, managed the team and research found and mocked up creative samples based on our findings. We researched and ultimately chose a minimalistic design and creative with the understanding that this tool would have to be incorporated within each show team, all of which have different brands, audiences and overall creative. This was a full team effort and an inspiring example of teamwork and collaboration.
