ISC Branding

My team and I were asked to rebrand and reimagine the well-established ISC brand. Our goal was to stick closely to the previous look and feel, keeping the logo similar but make it more modern and to keep their current and brand-recognizable gold color. The team and I researched an appropriate color palette based on their audience and goal of their event in security. We heavily focused on a new accent color palette to the gold to bring in the sense of strength, power, resilience and trust. Below is the fully developed Brand Guidelines for the ISC 2020 show. All creative elements were designed in-house.

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Below are early renderings of logo options