NYC High Fashion Mailer
Vision Expo East’s high-fashion, high-impact, optical boutique buyer experience. Targeted to Vision Expo East’s high-fashion buyers to push the fashion and trends they will see at the show. 3 part invitation: a formal invitation to the show, one extra invite to pass to a friend, and an RSVP card. Gold foil and spot UV gloss made the wow-factor impact. Some early renderings and idea boards below:
