Tiny House & Simple Living Jamboree

Tiny House & Simple Living Jamboree is in it's second year with Reed Exhibitions and they needed a redesign for their brand. The show is very experiential and offers something for everyone, there's a variety for tiny homes and builds at the show. They were looking for an earthy color palette using earth tones, wood, materials, textures, etc. The homes and designs at the show are very modern and upscale with new elements but they wanted a way to showcase everything that they have to offer from tents to renovated vans to eco-friendly living structures. Some of their projects objectives included Brand Awareness, Establishing THJ as THE industry event (now positioning show as B2C/B2B hybrid). Textures and variety were a big focus for their ad.

The show team had a great response to the creative and really loved the customization factor that can be attained with this creative branding and look. Our web team then developed the website to cohesively match the creative and can be found at: https://www.tinyhousejamboree.com/. Here we were really able to bring to life the movement and digital elements that print materials can only take so far.

Inspiration